The Press Journal was created because we got tired of reading the same mundane crap everywhere else. British journalism is a mess of clickbait headlines, opinions masquerading as news, and stories written to make you angry rather than informed. We just thought someone should do it right. So here we are.
What We Actually Do
We cover the stuff that matters to people living in the UK. The economy. Policy changes. Business decisions. Social shifts are happening around us. Not celebrity gossip. Not outrage bait. Not whatever’s trending on Twitter for the next six hours. Our job is to give you context. Explaining what’s happening and why it matters. We’re not here to tell you what to believe. We’re here to tell you what information we have, and how trustworthy it may be, so you can make that determination yourself.
Why We Bother
Because you deserve better than what’s currently available. Most news online either talks to you like an idiot who needs everything boiled down to three bullet points or assumes you are the holder of a master’s degree in economics and follow every twist and turn in Westminster with obsessive interest. Neither approach works for normal people trying to stay informed while getting on with their lives. We write for people who want real journalism. Accurate reporting. Honest analysis. Stories that respect your intelligence and don’t waste your time.
How We Work
Every piece we publish gets checked. Facts verified. Sources confirmed. Claims tested. If we get something wrong, we correct it immediately and tell you we got it wrong. We don’t take money from political parties. We don’t let advertisers influence our coverage. We don’t write puff pieces for companies that want good press. Our editorial decisions get made by journalists, not marketing teams or shareholders. When we publish news, it’s news. When we publish an analysis, we label it an analysis. When we publish an opinion, we’re clear that’s what it is. You shouldn’t have to guess which one you’re reading.
What We Cover
UK news that affects real people. Economic changes that impact your wallet. Business developments that change how things work. Policy choices that change what you can and can’t do. We explain complex things without oversimplifying them. We provide context without writing essays. We tell you what happened, why it matters, and what might happen next. Some days that’s covering GDP figures and explaining why 0.1% growth matters. Other days it’s breaking down tax changes or analysing what new legislation actually does once you strip away the political spin.
Our Standards
We verify everything before publishing. Multiple sources. Cross-checked facts. Documented claims. We correct mistakes fast and publicly. No hiding corrections at the bottom of articles. No, quietly editing pieces and pretending we never got it wrong. We protect vulnerable people in our reporting. We follow established guidelines on covering minors, victims, and sensitive situations. We don’t exploit tragedy for clicks. We keep news separate from opinion. Our news articles stick to facts. Our analysis pieces examine what those facts mean. Our opinion columns are clearly marked as someone’s viewpoint.
Who We Are
Our staff is a mix of editors and writers with years of experience covering British journalism. People who know how to verify data, check sources, and spot when someone’s spinning you a line. Each article is reviewed by an editor before it is published. We check accuracy, fairness, and whether sources are properly represented. We follow the Editors’ Code. We take complaints seriously. We’re not perfect. No newsroom is. But we work to get it right, and when we don’t, we make amends.
What We’re Not
We’re not activists. We’re not here to push an agenda or convince you to think a certain way about politics. We’re not entertainers. Our job isn’t keeping you glued to your screen with increasingly dramatic headlines. We’re not your mates down the pub giving hot takes on whatever’s annoying us today. We’re journalists doing proper reporting.
Why Trust Us
You shouldn’t trust us just because we say so. You should trust us because our work holds up to scrutiny. Because we cite our sources. Because we correct our errors. Because we separate fact from opinion. Because we explain how we know what we know. Trust gets earned through consistent, accurate, honest journalism. We’re working to earn yours every time we publish something.
What Readers Get
News you can actually use. Analysis that helps you understand complicated situations. Context that explains why something matters beyond the immediate headline. We write in plain English. Not corporate jargon. Not academic language. Not trendy media-speak that’ll be outdated in six months. Short sentences when they work. Longer ones when the topic needs it. Paragraphs that don’t go on forever. Articles that get to the point without burying it under fluff.
Our Promise
We’ll report accurately, or we’ll correct ourselves publicly. We’ll stay independent of political and commercial pressure. We’ll respect your intelligence and your time. We’ll keep improving how we serve readers who want journalism that actually informs rather than just provokes.
Get Involved
Read our stories. Tell us when we get things wrong. Send us tips about stories we should cover. Share articles that helped you understand something better. British journalism’s in trouble. Too much noise. Too little signal. Too many outlets are chasing clicks instead of the truth. We’re trying to do it differently. Not perfectly. Just honestly. Our current copy has personality and a strong voice, but for a legit newspaper/magazine, we want:
What’s Already Good in the above copy
- Strong, confident tone
- Clear stance on integrity and real reporting
- Relatable, conversational style
- Emphasis on clarity, trust, and relevance
What Needs Improvement (for credibility + professionalism)
- Tone is very informal, sometimes bordering on casual slang (“shocker”, “telly”, “pull up a chair”).
- This can reduce perceived authority for a news publication.
- Missing key trust signals:
- Who runs the publication?
- Editorial standards
- Fact-checking process
- Independence & ethics
- Mission and values
- Phrases like “we’re not here to impress anyone” sound defensive rather than authoritative.
- Needs a more structured flow:
- Mission
- What we cover
- How we work
- Why readers can trust us